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Invisible is better: Decrease of subliminal priming with increasing visibility.
Authors:
ECKSTEIN, D., NORRIS, D., DAVIS, M. & HENSON, R.N.
Reference:
Psyche, 15(2)
Year of publication:
2009
CBU number:
7151
Abstract:
Comparisons of indirect measures (e.g., subliminal priming) with direct measures (e.g., conscious reports, or prime discriminability) can help elucidate the relationship between nonconscious and conscious perception. We report three experiments on masked word priming in which we observed that priming (RT) decreased with increasing prime visibility (d’). This is predicted by the Conscious Override Account and the Confusion Discounting Account, whereby a decrease of priming is expected when prime visibility increases from below threshold to perithreshold levels. Therefore, we suggest that negative priming-d’ relationships are most likely observed when the d’ measure assesses prime visibility at a level of representation that is below the level of representation at which priming arises, in terms of a putative hierarchy of word processing.
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